对于创业者的关注是创业研究的一个重要研究传统。然而,创业者与创业活动之间的关系还较为模糊,缺乏进一步的深入探讨。本文将创业战略作为中介变量。分析了创业者一创业战略一创业绩效之间的传导机制,并且应用实践创业案例予以印证。
Research on entrepreneur is important in the field of entrepreneurship traditionally. However the relation between entrepreneur and venturing process is unclear. Using entrepreneurial strategy as interring variable, this paper analyses the transmission mechanism among entrepreneur, strategy and performance, and tests it by an case.