中文摘要：

随经济快速发展，环境问题日益突出，水资源短缺和水质恶化问题成为制约人类生产生活的重要因素，水源保护刻不容缓。水源保护具有显著正外部性，但水源区农户利益由此受损，需给予一定补偿。基于瓯江流域中上游732个农户调查数据，利用Cox比例风险模型，实证研究水源区农户受偿意愿及影响因素。结果表明，97．68％农户愿意接受生态补偿，参与水源保护积极性较高。家庭成员身份、农户水源保护认知、农户政策满意度等因素对受偿意愿影响为负；水源保护成本、污染查处力度等因素影响为正；水源保护宣传力度影响不显著。政府应通过各种途径提高农户水源保护认知水平，同时增强自身公信力，积极探索政府间横向生态补偿机制。

英文摘要：

With the rapid economic development, environmental problems had become increasingly prominent, and water shortage and deterioration of water quality had seriously hampered human production and life, and water source conservation was imperative. Water source conservation had significant positive externalities, but the interests of farmers in the water source area were damaged and should be compensated. Based on the survey data of 732 households in the upper and middle watershed of the Oujiang River, Cox proportional hazard model was used to study the compensation willingness and influencing factors of the farmers in the water source area. The results showed that 97.68% of the farmers were willing to accept ecological compensation, participated in protection of water source with more enthusiasm. Family members＇ status, farmers＇ water conservation awareness and farmers＇ policy satisfaction had negative effects on WTA, water source conservation costs and water source pollution penalties had positive effects on WTA, and water source conservation publicity had no significant effect. The government should promote the farmers＇ awareness of water source conservation through various channels, enhance their own credibility, and actively explore the intergovernmental horizontal ecological compensation mechanism.