基于组织搜索、动态竞争和管理认知等相关理论,考察了平行搜索对集群新创企业产品创新绩效的影响,并检验了管理者解释与竞争强度在其中的调节作用.基于215个企业样本数据的实证发现:领先搜索与跟随搜索对产品创新绩效均有正向影响;管理者对外部环境的机会解释正向调节领先搜索与产品创新绩效的关系,威胁解释增强跟随搜索与产品创新绩效的关系;竞争强度负向调节领先搜索与产品创新绩效的关系,增强跟随搜索与产品创新绩效的关系;竞争强度与管理者解释对跟随搜索与产品创新绩效的关系具有显著联合调节效应.研究结论对我国集群新创企业实施创新搜索与提升产品创新绩效具有指导意义.
Drawing on organizational search theory, dynamic competition theory and managerial cognition theory, it explored the effect of parallel search on product innovation performance(PIP) as well as the co-moderating effects of managerial interpretation and competition intensity. It made an empirical study with data of 215 new ventures in clusters to test hypotheses. The results indicate that both leading search and following search have positive effects on PIP; opportu- nity interpretation of managers strengthens the positive relationship between leading search and PIP, and threat interpre- tation strengthens the positive relationship between following search and PIP. Competition intensity weakens the positive relationship between leading search and PIP, but strengthens the effect of following search on PIP. The co-moderating effects of managerial interpretation and competition intensity on the relationship between following search and PIP are significant. The findings provide guidance for new ventures in clusters to conduct innovation search and improve PIP.