中文摘要：

针对高校案例教学对课程需求把握不充分、课程设计欠科学及实施过程模糊等问题,将质量功能展开（QFD）理论应用到工商管理专业的案例教学设计中,并提出案例教学质量功能展开模型（BAQFDM）.以某理工类地方高校工商管理专业为例,通过需求分析和构造“案例教学质量设计”、“案例教学要素配置”、“案例教学质量控制”系列质量屋（HOQ）,将顾客（学生、家长及用人单位）对案例教学的需求传递到教学实施过程中,并建立案例教学的阶段目标与系列实施流程,通过实现这些阶段目标保证案例教学的最终效果,从而实现顾客满意.

英文摘要：

In allusion to such problems as inadequate mastery of course demand, unscientific course de-sign and fuzzy implementation process in case teaching of colleges and universities, this paper applies the theory of quality function deployment （QFD） to case teaching design of business administration; puts for-ward case teaching quality function deployment model （BAQFDM） ; takes business administration major in a local science and engineering college for example and analyzes and establishes ＂case teaching quality de-sign＂, ＂case teaching element configuration＂ and ＂case teaching quality control＂ series of house of quality （HOQ） according to demand, transmits customer （students, parents and employers） demands for case teaching to the process of teaching implementation, establishes stage objectives and series of implementa-tion process of case teaching, ensures the final effect of case teaching by achieving these stage objectives and thus realizes customer satisfaction.