中文摘要：

针对电子商务个性化推荐问题的特点，引入知识工程的树状表示法，将商品推荐中的三要素转化成描述树进行表达，建立基于Prolog语言的个性化推荐知识库模型。该模型可以根据顾客浏览商品先后次序求解，并与数据库动态地交互数据，实现在线购物的个性化营销。该模型相对独立，通过数据库接口共享电子商务系统数据，能够适应不同结构的电子商务系统。

英文摘要：

Aiming at the properties of F-commerce marketing, a knowledge-based tree-like representation is introduced to present the three factors of commodity recommendation model. The nzodel is developed with Prolog language. It can interact data with database and individually recommend to a user based on what this user reviews in current step. The model is relatively independent. It share~ the d~ta with E-commerce system through database as intei face, and can be widely adapted to different E-commerce systems.