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中文摘要：
在网站上展示信用图章正成为电子商务企业建立信用的一种主要模式之一。本文主要探讨了电子商务信用图章的经济功能和种类；以提高网上交易量为信用图章的经济功能的代表提出了一些理论假设；基于中国样本的特征，应用交易情景模拟方法采集了相关数据，并用统计软件SPSS12进行检验。实验结果表明：在促进网络销售方面，信用图章一般是有效的，且不同信用图章的有效性是不同的；同种信用图章对不同产品的促销作用也是不同的。
英文摘要：
It is becoming one of the main modes for e - commerce enterprises to establish trust to display trust seal on websites. This paper mainly probes into the economic function and category of trust seal in e - commerce, puts forward some hypotheses, which are based on the economic function of promoting sales, and considering the Chinese experimental subjects, some relevant data are collected in the simulative transaction, and these hypotheses are tested by the statistics sol.are SPSS12. The results show that the trust seals are generally effective in promoting web sales, and different seals have different effects, and that the same seal has a more significant effect on one product than the other.
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