中文摘要：

目的 为了帮助设计师有效处理情感设计与用户认知的关系。方法 项目研究以情感要素为情感类型的分析基础,以情感基准为情感价值的判定依据,提出满足用户情感期望的产品设计方法。情感模糊性和典型性是研究的难点。结论 首先,以“特征-角色-语义”三要素为基础,研究造型特征、情感角色和情感语义,抽取产品造型情感的特征信息,获得产品情感要素集;研究情感类别与情感情境,确定产品造型情感类型;最后,研究情感评价基准、情感价值判定和设计迭代求解,提出满足用户情感期望的设计方法,帮助设计师有效处理情感设计与用户认知的关系。在情感要素完备性、情感价值判定与情感价值权衡方面取得理论创新。

英文摘要：

It aims to help designers effectively handle the relationship between emotional design and user awareness. The classifications of product emotion are built on the affective appraisal factors, while the values of product emotion are built on the affective appraisal baseline. The research proposes new product-form design methods to meet user emotional expectations. The main research contents are appraisal factors of product emotion, classification of product emotions and product emotional values. Firstly, based on ＂feature-role-semantics＂ framework, this research defines the affective ap- praisal factors in emotional evaluation, based on the form-design feature, emotion role and affective semantics using the cluster analysis methods etc. Secondly, in the emotion classification research, the classifications of product emotion are classified through the studies on emotion multilayer and emotion scenario, using perceptional modeling and the semantic differential methods. Finally, in the emotional value research, the benchmarking and reference analysis helps in defining the baseline of affective appraisal, the emotional value judgment and the iteration of design solutions. The proposed consumer oriented design analysis method could make designers understand what are the emotions in the form design and how they affect the consumer cognitions so that to offer a new and effective design methodology.