中文摘要：

本文通过研究微博的发展现状，分析微博创新带给世界的巨大影响，并指出目前存在的问题。建议应充分发挥微博平台的积极作用，将微博作为政府关注民意和服务民生的新平台；加强对微博传播内容的管理创新；鼓励开展基于微博平台的应用开发研究；加强微博商业赢利模式的研究与探索。

英文摘要：

This paper studies the development of microblog, analyses its tremendous impact on the world, and points out its problems. The paper proposes that we should make microblog to play an active role, regard mieroblog as a new platform that government can attend public opinions and serve the people. The paper also proposes that we should propel the management innovations of its contents, encourage people to study the application development of mieroblog platform, and strengthen the research of profit models of microblog.