游客满意度的高低在一定程度上能决定旅游景区竞争力的强弱。乡村旅游景区大多分布在农村,可进入性差,提高游客的满意度尤为重要。结合安徽省宿州市乡村旅游发展的实际,通过对其景观、基础设施以及管理服务等方面的游客满意度进行调查分析,发现游客满意度总体不高,并给出相应的对策建议:加强基础设施建设;切实改善住宿和餐饮;深度开发旅游产品;寓文化性和体验性于娱乐中;规范管理,完善旅游服务体系等。
Through the investigation of the landscape,infrastructure,management services and other aspects of tourist satisfaction for the rural tourism in Suzhou,the article discovers that the tourist satisfaction level is not high in general,and thus puts forward corresponding countermeasures and suggestions.