通过两个典型案例的对比,以2011西安世界园艺博览会园区和广州琶洲国际会展中心为研究区域,采用深度访谈和参与观察等手段获取研究资料,运用扎根理论分别对节事场所和会展场所的场所依赖的维度进行挖掘和提炼,归纳出个体、社会、场所和事件四个主要范畴,在此基础上比较研究节事场所和会展场馆场所依赖的差异。研究发现:观众在节事场所当中把个人视为“游憩者”,节事场所被看作是一个“游憩空间”,具有“根基性场所”的特点,观众在与节事场所的互动中倾向于情感性的依赖;观众在会展场馆当中把个人视为“消费者”,会展场馆被看作是一个“消费空间”,具有“工具性场所”的特点,观众在与会展场所的互动中倾向于功能性的依赖。
Place attachment is a hot topic in place study which is defined as an individual's cognitive or emotional connection. However, place attachment study is little related to e- vent venues. The present studies treat events as an attribute of event host community (destination) to conduct research on the place attachment between people and the destina- tions, but little concerns about event venues themselves. As an inductive qualitative meth- od, grounded theory is appropriate for situations where there is no pre-existing theory. This study considers that little theory existed related place attachment to event venues; and grounded theory is an appropriate methodological tool. Taking the International Hor- ticultural Exposition, 2011, Xi'an (Expo 2011 Xi'an China) and China Import and Export Fair Complex as cases, this paper collects first-hand data by observation and interviewing to analyse event-goers behaviors, attitudes and emotions. Refining and concluding the di- mensions of event place attachment based on grounded theory through three analytic pro- cedures, i. e. , open coding, axial coding and selective coding, this study contracts a con- ceptual analytic model of place attachment in event venue which has four dimensions: per- son, society, place and event. Finally, the paper compares the differences of place attach- ment between Festival ~ Special Event Venue (FSEV) and Convention ~ Exhibition Complex (CEC) based on the four-dimension model. The results are shown as follows. E- vent-goers in FSEV regard themselves as "recreationists", and FSEV is characterized by " rooting venue" which is considered as a " recreation place", event-goers are inclined to show an emotional bonding with the event place; while event-goers in CEC regard them- selves as "commuters", CEC is featured by "tooling venue" which is considered as a "con- sumption place to event-goer, and functional bonding is more significant than emotional bonding for event-goers attached to the event venues. T