中文摘要：

区域标志性形象具有区域指示性、隐喻性与承传性、旅游引力性等多方面的功能与价值。广州区域建城历史悠久，标志性众多，但空间配置极不均衡，舶来品多，区域特色性不浓，可营销的标志性少。老城区和灭河新医标忐性正由斑点状向簇状、集中带状形式发展，标志性形象配置未能充分利用自然与人文生态背景值，标志性正在失去应有的功能和特色。文章提出广州区域标志性形象空间配置应遵循中心地理论与空间指向性、等级层次性与地域特色性原则，设计1个区域原点标志性视觉符号形象和5个片区分别配置二级标志性形象。

英文摘要：

The district symbolic image has various functions and values such as district indication, metaphor and inheritance, tourist attraction, and so on. The urban development of Guangzhou is old - line, rich in symbols, which are imbalanced, exotic in spatial configuration, weak in regional characteristic and market ability. The symbols of Guangzhou＇ s old urban section and Tianhe new section are changing from the fleck - distribution to the form of cluster and concentrated belt. Because the city＇ s nature and human ecological background values have not been used adequately, the functions and characteristics by the symbol are fading away. The article puts forward that based on the central place theory and the principles of space - pointer nature, of grade - hierarchy nature and of regional characteristic nature, the spatial an＇angement of the district symbolic image of Guangzhou should design an original district point symbolic image and configure 5 secondary grade symbolic images in Guangzhou.