收益管理理论是提高企业收益能力的重要理论和方法。文章对收益管理理论的起源和发展、基本内涵、应用特征以及发展的必要条件等基础问题进行梳理,并提出以协同管理等理论来深化收益管理理论的研究。
The theory of revenue management aims at improving enterprise profitability. The paper reviews its basic issues such as its origin and evolution, its content, its application characteristics, its developing conditions; and then recommends capitalizing on some ideas and methods of collaborative management to forward the study on it.