中文摘要：

以桂林七星公园为案例地，采用因子分析凝炼了映象认知维度成分，验证其符合功能-混合-心理的变化趋势。其中，功能成分体现在对旅游服务及设施的感知上，混合成分体现在对自然资源环境、历史文化环境的感知上，心理成分体现在对地方社会环境的感知上。通过构建结构方程，发现对地方社会氛围的感知对于情感映象有正向显著的影响；旅游服务及设施对游客满意度具有最显著的影响，自然资源环境与历史文化环境也具有一定的作用；在满意度对行为意向有显著的正向作用条件下，认知映象各成分对游客行为意向产生间接作用。

英文摘要：

This paper examines the cognitive components of the destination image and their influence on affective image tourists＇ satisfaction and behavioral intentions and provides a case study of the Seven Star Park in Guilin. Structural questionnaires are employed in the data collection process, and a 19-item scale for measuring the perceptional cognitive image and a 3-item scale for one-dimensional affective image. 480 effective questionnaires are finally used for the following analysis. Firstly, the results of exploratory factor analysis of 19-item cognitive image scale confirm the functional-mixed-psychological continuum in the cognitive image of a destination put forward and modified by some intemational researchers. The four factors finally obtained as the perspective of resource and environmental, which are that （1） tourists＇ perception of tourism facility and service is posited as the functional component; （2） tourists＇ perception of natural resources; （3） historical/cultural environment as mixed component; （4） that of place environment of the destination as a psychological component. Secondly, using structural equation model, this paper analyses the influence of each components of cognitive image on the affective image and the influence of all the components of the tourism destination image on tourists＇ satisfaction and behavioral intentions. Six hypothesis of the conceptual model put forward on this paper are partially supported by the results, which show that, for the Seven Star Park in Guilin, tourists＇ perception of the place environment as a psychological component of cognitive image of destination influence significantly on tourists＇ emotions as the affective image; and the other three factors has a statistical significant influence on tourist satisfaction.