欢迎您！东篱公司
退出
-
申报数据库
-
立项数据库
-
成果数据库
-
项目获奖数据库
中文摘要：
吸引效应反映了个体决策行为中的一种非理性行为,是指一特定备择项的加入会令选择集中某一备择项变得更有吸引力,从而被选概率提高的一种现象。本文主要介绍了吸引效应的基本含义及基本策略,探讨了影响吸引效应的主要因素以及吸引效应的形成机理,并对吸引效应的未来研究方向做出了展望。
英文摘要：
Attract effect is a kind of non - rational behavior in individual＇s decision - making, which makes one alterna- tive became attractive and raise its chosen probability when one specific ahemative adds in the choice set. This paper in- troduced the concept of attract effect and some tactics to inspire it, then discussed influence factors and mechanism of at- tract effect, finally, it reviewed the past research and put forwards some advice about its future research prospect.
同期刊论文项目
同项目期刊论文
期刊信息
位置：