中文摘要：

采用多案例深度访谈研究方法，构建了一个跨国服务企业对华知识转移的有效模型，分析跨国服务企业知识转移模式及其影响因素。研究结果表明：①当被转移知识的隐性程度偏高，有限理性程度较低时，转移模式倾向于非股权模式。②当知识对转移方较为重要时，知识转移模式倾向于股权模式。③当转移双方具有转移经验丰富且有限理性程度较低时，知识转移模式倾向于非股权模式。④如果双方接触频率越高，转移环境的不确定性越高，知识转移模式倾向于股权模式；反之，则易倾向于非股权模式。知识转移双方需要综合考虑3种因素的影响，合理选择转移模式才能实现知识的有效转移。

英文摘要：

Using multi-case in-depth method, this study constructs an effective model of transferring knowledge from multinational service corporations towards Chinese counterparts to analyze mode of transna- tional knowledge transfer and its influential factors. The results showed that： 1） transfer mode is apt towards equity mode when the knowledge transferred is more tacit and limited rationality is lower; 2） transfer mode is apt towards equity mode when the knowledge is more important for recipient; 3） transfer mode is apt towards non-equity mode when both parties of knowledge transfer are full of experience and limited rationality is low- er; 4） transfer mode is apt towards equity mode when both parties of knowledge transfer contact with each other more frequently and transfer environment is more uncertain. The study argues that for both sides of knowledge transfer we need to consider the effect of three factors synthetically, and reasonably choose equity mode or non-equity mode in order to achieve the effective transfer of knowledge.