中文摘要：

环境问题日益严峻,学者们逐渐认识到绿色消费可以为环境做出积极贡献.本文研究了权力对绿色消费的影响.研究发现：与低权力相比,高权力会降低消费者的绿色消费意向.对于价格相同的在某些产品属性上较奢华的产品和绿色产品,高权力会导致消费者更倾向于选择前者;对于低价的浪费能源的产品和高价的节省能源的产品,高权力也会导致消费者更倾向于选择浪费能源的产品,这两种产品之间价格的差别会调节权力对绿色消费的影响,当二者之间的价格差别较大时,这一效应更显著.

英文摘要：

Environmental problems are increasingly severe, and scholars have come to realize that green consumption canmake a positive contribution to the environment. The impact of power on green consumption is studied. It finds that com-pared with low power consumers, high power consumers are less inclined to buy green products. High power would leadconsumers to choose relatively luxurious products over green products while these two are same price. This phenomenonwould also happen when high power consumers faced with cheap energy -wasting products and expensive energy -savingproducts, they are more likely to choose the former. The difference in prices between the two products regulates the impactof power on green consumption and the impact will be more remarkable when large price difference existed.