中文摘要：

文章从敬畏情绪原型理论及情绪评价理论角度出发，探索游客在我国山岳型旅游目的地自然环境与宗教氛围中如何产生敬畏l隋绪体验，敬畏睛绪又如何影响游客满意度与游客忠诚。文章通过对峨眉山风景区游客进行问卷调查，实证检验了以“环境评价-情绪体验-满意度-忠诚”为路径的概念模型。其中，由自然环境和宗教氛围组成的环境因素能够诱发游客的敬畏情绪，敬畏情绪作为中介变量在自然环境对游客满意度的影响路径中起部分中介作用，在宗教氛围对游客满意度的影响路径中起完全中介作用，敬畏情绪体验又通过游客满意度的中介，进一步正向影响游客忠诚。文章合理解释了情绪评价理论视角下环境对游客满意度和忠诚的影响，研究结果为山岳型风景区如何利用自然资源和宗教资源激发游客敬畏情绪、提高游客满意度、提升景区美誉度、培养忠诚游客提供了理论借鉴。

英文摘要：

In recent years, the concept of emotion plays an exaggerating important role in consumer behavior research. More and more marketing and tourism scholars illustrate that the positive emotion could enhance satisfaction and loyalty. As a notable positive emotion, the emotion of awe can also be a driving factor of tourist satisfaction and loyalty. Coghlan et al. construct the framework of awe in tourism experience, but there is still lack of empirical study to test the relationship of tourists＇ awe and tourist loyalty. Based on the Prototype Theory of Awe from Keltner and Haidt as well as the Appraisal Theory from Lazarus, this study established the ＂Awe-Loyalty＂ model to fill the gap. In the tourism research context, it was found that Chinese mountains have close relationship with religion. So in this study, the authors applies the ＂Awe-Loyalty＂ model to find out how tourists＇ emotions of awe is elicited by the natural environment and religious environment in the Chinese mountain type tourism destination, and how tourists＇ awe to positively affect tourist satisfaction and loyalty. Questionnaire surveys were conducted with 336 tourists in one of the famous Chinese Buddhist Mountains-Emei Mountain. This study examined the path relationships of ＂Environment Appraisal- Emotional Experience-Satisfaction-Loyalty＂ in the ＂Awe-Loyalty＂ model. The empirical results from structural equation modeling process revealed that the model fits the data well （x2=930.064 （df=504） ,p〈 0.001; CFI=0.933; TLI=0.925; SRMR=0.061; RMSEA=0.050）. The main findings of the empirical study are shown as follows： （1） the natural environment of mountain type tourism destinations induces tourists＇ awe （y=0.497, p〈0.001） and affects tourist satisfaction （y=0.240, p〈0.01）; （2） the religious environment of mountain type tourism destinations also induces tourists＇ awe （7=0.172, p〈0.05）; （3） tourists＇ awe positively affect tourist satisfaction （β=0.566, p〈0.001）; （4） tourist