移动互联网应用数量、用户量和使用量增长迅速.为了发现用户使用移动互联网应用的规律,提出一种移动互联网应用的个性化使用模式分析方法.对比与个人电脑应用的区别,分析了移动互联网应用的使用特征,抽象出使用场景、用户兴趣、社交网络三方面影响因素,定义移动互联网应用的使用模式.给出基于情境感知的使用场景分析方法、用户的兴趣度、粘滞度和衰减系数计算方法以及社交关联影响程度的计算方法.通过实验对提出的方法进行了验证,实验结果表明,本文提出的方法有助于提高移动互联网应用使用预测的准确度.
The number of mobile internet applications,application users and usage growrapidly. In order to find using rules that users use mobile internet application,an application usage pattern analysis method for mobile internet is proposed. Comparing with PC applications,the characteristics of mobile internet application usage is analyzed,and three main factors: usage scenario,user’ s interest,and social network impact are abstracted. The usage pattern is defined based on these three factors. Usage scenario analysis method based on context awareness is proposed to explore the relationships between application usage and context. Viscosity and attenuation coefficient is used to measure user interest. The measurement of social relevance is also discussed. An experiment is designed to verify the proposed method. The result shows that the method can improve the accuracy of mobile internet applications usage prediction.