中文摘要：

为了弥补在动漫角色形象的设计中设计师与观赏者之间的认知差异,通过观赏者对动漫角色形象的感性意象认知进行了探索性的研究,提出基于感性意象的动漫角色形象设计评价方法,建立观赏者与设计师之间的感性意象认知匹配模型.通过问卷调查、焦点小组和语差法感性意象评价等实验方法得到观赏者数据,经因子分析法统计数据,提取了动漫角色形象的6个吸引力因子：总体感觉、能力特质、个性魅力、设计元素、所处情境和造型设计,建立观赏者感性意象与动漫角色形象之间的映射模型.以动画片《郑和下西洋》的主要角色为例,构建评价因子知识库和通用的计算机辅助动漫角色形象感性意象评价系统.基于此系统,设计师可以快速获取观赏者对动漫角色形象的评价,提高动漫作品的开发设计效能,验证了基于感性意象的动漫角色形象设计评价方法的有效性.

英文摘要：

To make up the cognition gap between designers and viewers in cartoon figure design,an explorative research was done based on viewers＇ perceptual cognition on cartoon figure form（CFF）,which suggested an evaluation method for CFF based on perceptual image and established a perceptual cognition matching model between viewers and designers.With the methods of questionnaires and focus groups,through semantic differential evaluation experiment and factor analysis,six attraction factors of CFF were extracted,including overall feeling,ability,personality,design elements,scenario and modeling,and a mapping model was built between viewers＇ perceptual image and CCF.Taken the key CFF design evaluation in Zheng He＇s Voyages as an example,the evaluation factors base and the universal computer-aided CFF perceptual image evaluation system were constructed.Based on the system,designers can rapidly understand the viewers＇ evaluation to CFF,thus the cartoon development performance can be improved,which verifies the effectiveness of this evaluation method for CFF based on perceptual image.