中文摘要：

为了使学生更好地理解供应链管理课程中的需求变异放大现象,即“牛鞭效应”及其产生的原因,将“啤酒游戏”引入到供应链管理实践教学中。学生在实验中理解了“牛鞭效应”产生的原因,并提出了信息共享、压缩提前期等策略来缓解“牛鞭效应”。

英文摘要：

To help students better understand demand variance amplification phenomenon in Supply Chain Management and the emerging cause of the phenomenon,“beer game”is introduced in the practice teaching of the course.Through making “beer game”experiment,students understand the cause of“bullwhip effect”,and then they propose such strategies as information sharing and lead time reducing to mitigate the “bullwhip effect”.