中文摘要：

随着经济的快速发展,带动了国内物流业的高速发展,物流公司之间竞争日益激烈。在竞争环境下,物流企业如何对其提供的物流服务产品定价关系着企业的利益以及长久的发展。考虑顾客效用约束,基于贝特兰德模型,建立了两个物流企业竞争的定价模型,分析了两个物流企业需求存在替代性和不存在替代性的最优服务产品定价策略。研究结果表明,无论是否存在替代性,物流企业都应该根据顾客效用的不同,采取不同的定价方法,一定条件下采取顾客导向定价法或采取成本导向定价法。最后通过数值实验分析了一些参数的影响。

英文摘要：

With the development of economy, domestic logistics industry has been rapidly developed, and the competition a- mong logistics firms is becoming increasingly fierce. Under this competitive environment, how to decide the price of logistics service product directly concerns logistics corporations~urvival and development. By considering customer valuation constraints, based on Bertrand Model, this paper founds pricing model for logistics firm, and analyzes the optimal pricing strategy under existing alterna- tive condition and not existing alternative condition, respectively. Research results indicates that, according to customer valuation, logistics firms should adopt segmented pricing strategy, i.e. , in some cases taking customer-oriented pricing strategy, in other cases taking cost-oriented pricing strategy. Numelical experiments illustrate the impacts of customer characteristics on the optimal pricing strategy.