通过建立一个制造商和一个零售商的二级供应链,分析了制造商、零售商的利他及公平关切对批发价格、碳减排和零售价格的影响,得出批发价格、零售价格与零售商的利他性正相关,公平关切负相关,而与制造商的利他性负相关,公平关切正相关;碳减排与零售商和制造商的利他性均正相关,与零售商和制造商的公平关切倾向均负相关,最后通过数值分析进行了验证。
Through the establishment of a manufacturer and a retailer's supply chain, the influence of the altruistic and fairness concerns for wholesale prices, carbon emissions and the retail price of manufacturers and retailers was analyzed. Wholesale price and retail price with the retailer's altruism are positive correlation, with fairness concerns are negative correlation, and negatively related to the manufacturer's altruism, fairness concerns are positive correlation; Carbon reduction is positively related to retailers' and manufacturers' altruism, and fairness concerns of retailers and manufacturers tend to have a negative correlation, which was finally verified through a numerical value assignment.