中文摘要：

运用归因理论、联想网络理论,从行业视角,把广义信任水平即行业信任与制度信任作为内因变量,研究不同类型群发性产品伤害危机对其影响。现场实验结果表明：较技术缺陷型危机,潜规则型危机对消费者的行业信任水平、制度信任水平的负面影响更大;危机群发性在危机对消费者行业信任水平、制度信任水平的影响中发挥调节作用,与危机群发性低相比,危机群发性高时,较技术缺陷型群发性危机,潜规则型群发性危机对消费者行业信任水平、制度信任水平的负面影响更显著。

英文摘要：

This study introduces the broad-scope trust which includes industry trust and system trust as endogenous variables to study the influence of cluster product harm crisis on it.Field study results show that compared with technical defect type crisis,the negative influences of hidden rules type crisis on industry trust and system trust are more serious;Crisis＇ cluster plays a regulatory role,compared with the low cluster crisis,when cluster crisis is high,compared with technical defect type crisis,the negative influences of hidden rules type crisis on industry trust and system trust are more significant.