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中文摘要：
在现实博弈问题中，行动方案的选择不可避免的需要对预期支付值（收益值）进行估计和排序，且选择结果往往受到决策者风险态度有的影响。针对决策者具有不同风险态度的博弈环境，基于模糊值指标和模糊度指标确定的三角直觉模糊数排序关系，研究了具有风险态度的三角直觉模糊双矩阵博弈模型，并利用双线性规划方法，给出了该环境下的均衡策略确定方法，为现实博弈均衡的确定提供了有效的途径。最后通过企业营销策略选择的应用研究，对方法的现实有效性予以说明。
英文摘要：
In the strategy choice problem, players need to estimate and rank the expected return （payoffs）, and the selected results are often influenced by risk preferences in reality. So a method for triangular intuitionistic fuzzy bi-matrix game with risk preference is proposed in this paper.Taking full thought of players＇ risk attitudes, the fuzzy payoff bi-matrix games are constructed by using different ordering relations based on value-index and ambiguity-index, and then the equilibrium strategies are given. Finally, a real application of the marketing enterprises＇ strategy choice problem is raised to illustrate the proposed method＇s effectiveness and feasibility.
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