中文摘要：

游客满意度是衡量一个旅游小城镇发展成功与否的尺度之一,也是旅游小城镇持续发展的关键所在。本文首先回顾了游客满意度的发展历程及研究趋势,然后利用顾客满意度的模糊综合评判法对通过调查问卷收集的关于重庆黄水镇的数据进行了分析,得出游客对于重庆黄水镇各方面满意度和总体满意度,同时也对满意度的结果进行了分析,找出了重庆黄水镇在发展旅游中存在的问题,并提出了一些解决对策。

英文摘要：

The tourists＇ satisfaction is a measure of success for a small tourism town development and also is the key to tourism sustainable development of small towns. This paper first reviews the development course and research trend of tourists＇ satisfaction,then analyzes the data collected through questionnaires about Huangshuizhen town in Chongqing by using the method of fuzzy comprehensive evaluation of tourists＇ satisfaction. And it comes to a conclusion of visitors＇ satisfaction to all aspects and overall satisfaction to Huangshuizhen town of Chongqing,and it analyzes the results of satisfaction at the same time,finally finds out the problems existing in the tourism development of Huangshuizhen town,and puts forward some countermeasures.