中文摘要：

随着大规模定制、模块化成为产品开发和生产的主流模式，产品平台创新已成为了局限企业产品自主创新能力发展的瓶颈。掌握产品平台发展规律及其动力机制是企业实施产品平台创新的前提和基础。本文通过某铣床类平台、厦工轮装（轮式装载机）平台和NOKIA手机平台的案例分析，基于大规模定制程度提出了三种产品平台演进模式，进一步分析产品平台演进的内外动因和两者之间的适配关系，以及不适配性引起偏差形成产品平台矛盾问题，得出了产品平台内部创新力形成机制和产品平台演进驱动模型。

英文摘要：

With a massive customization, modularization has become the mainstream patterns of product development and production. The innovation of product platform has become a bottleneck for the enhancement of enterprises＇ independent innovation ability. To master the development law and dynamic mechanism of product platform is the premise and foundation for enterprises to implement product platform innovation. Through cases study of milling machine , wheel loaders of XGMA, and NOKIA mobile phones ,three types of product platform evolution models are proposed based on the level of massive customization. Then the internal and external motives of the product platform evolution are analyzed and the suitability relationship between motives is investigated, as well as the deviation caused by the unsuitability relationship between motives is mentioned, the contradiction of product platform induced by deviation is also discussed. In the end, the formation mechanism of product platform internal innovation and driven medel of product platform evolution are put forward.