中文摘要：

本文立足于中国的文化背景,以中国人际关系为研究视角,以信任和承诺为中间变量,探讨人际关系对企业购买行为的影响,从而为企业经营者提供可供参考的理论依据和实践指导。在对中国背景下的＂关系＂文化、人际关系、信任、承诺以及企业购买行为等相关理论进行文献回顾与梳理的基础上,提出了18条理论假设,并运用SPSS和LISREL等对问卷的信度、效度及相关性进行检验分析,最终形成并验证了中国情境下人际关系对企业购买决策的影响模型。

英文摘要：

Based on the background of Chinese culture,this paper takes Guanxi（interpersonal relationship）as the research perspective,making trust and commitment as the middle variable,explores the influences of Guanxi on purchasing decision making in companies of China,so as to provide a theoretical basis and practical guidance for the managers in China.Through the literature review and remark of interpersonal relationship,Chinese Guanxi culture,trust,commitment and purchasing behaviors of companies,this article proposes 18 theoretical assumptions and examined the reliability and validity of the questionnaires using the SPSS and LISREL,modifying the questionnaire according to the results.And finally the paper forms and confirms the model which concerns with the fusion of Chinese interpersonal and inter-enterprise of purchase behavior.