中文摘要：

本文以英国零售业品牌战略演变为个案研究对象，提出了零售业的公司品牌化趋势的观点。同时结合文献研究进一步印证了零售业日益清晰和普遍的公司品牌化意识。最后结合零售业业务特点和公司品牌内涵对该趋势形成动因进行了充分讨论。

英文摘要：

Taking England retailers＇ brand strategy evolvement as an example in the case study, this paper presents a view of corporate branding trend of the retailers. On the basis of literature review, it proves the increasing clear and common branding consciousness in the retail trade. In the end, the motives of the trend＇s formation are discussed based on the retailing operational characteristics and corporate brand connotation.