中文摘要：

若对影响中国企业购买行为的主要因素进行分析，须以企业购买导向为因变量，以专家力量、沟通力量、合法性力量、网络力量、信息力量、人际关系信任性和管理者力量等为自变量构成概念化模型。该模型的构建及其研究结果对于深刻认识和分析中国企业购买行为具有重要价值。

英文摘要：

The authores analysize key factors effecting enterprise purchasing, and construct a conceptual model, taking the guidence of enterprise purchasing, expert force, communication force, legitivity force, network force, information force, confidence and management force as key effective factors. The conceptual model has an important value in annlyzing China＇s enterprise purchasing.