中文摘要：

武夷山是我国4个世界文化与自然双遗产地之一,武夷山风景名胜区作为遗产地内文化和自然遗产资源最为集中、开发最早的对外旅游窗口,其遗产资源价值高,在武夷山双遗产地中具有重要地位。运用条件价值法对武夷山风景名胜区受访者支付意愿与非使用价值进行评估。结果表明:在考虑不确定性因素影响下,2009年武夷山风景名胜区受访游客人均支付价值为29.67元/年。收入、学历、对旅游的热爱程度、遗产保护意识4个受访者特征变量在各分组水平下的支付意愿存在显著差异(p【0.05);性别、年龄无显著差异(p【0.05)。收入越高、学历越高、对旅游的热爱程度及遗产保护意识越强烈的受访游客有更高的支付意愿;而性别、年龄与支付意愿不相关。

英文摘要：

Located in northwestern Fujian,China,Wuyi Mountain is the most outstanding area for biodiversity conservation in southeast China and a refuge for a large number of ancient,relic and endemic species.Wuyishan Scenery District (WSD),one of four sub-regions in Wuyi Mountain,has been disturbed more severely compared to the other three sub-regions,although in general all of the four regions have been well protected under strict management.The value of heritage resources in WSD plays an important role in attracting tourism and is an inseparable composition of the world mixed heritage site of Mount Wuyi.Here,the willingness-to-pay (WTP) of tourists and the non-use value of WSD were evaluated using the Contingent Valuation Method (CVM) and payment card approaches.The results indicate that the annual average WTP was 29.67 CNY in 2009,with uncertainty factors.The socio-economic characteristics of respondents including income,education,love of tour,and protection awareness were significant between-groups factors; gender and age were not significant.Respondents with a higher education level or income,stronger love of tour or protection awareness to WSD were more willing to pay for the sustainable existence of the heritage site;gender and age had no relationship to WTP.