中文摘要：

全域旅游是新阶段旅游发展总体战略,旅游小镇作为全域旅游架构下的重要组成部分,应本着全域旅游的理念进行谋划。以海口演丰镇为例进行实证分析,研究表明：现阶段旅游小镇在景点、景区、景观的开发模式下,出现了两极分化和动力不足的潜在问题;全域旅游的提出为上述问题的解决提供了有益的思路,确立全域协调和持续发展的总体目标,探索统筹布局与重点突破相结合的路径是未来必然的选择。

英文摘要：

The region -based tourism is the overall strategy of tourism development in the new stage, tourism town as an important part of the global tourism architecture, should be planed based on the concept of region - based tourism. This paper takes YanFeng Town as an example, research shows a regional development problem of polarization and lack of stamina in the scenic landscape tourism mode. The region - based tourism provides a useful idea for the solution of the above problems ： the overall goal of coordination and sustainable development should be established, and the strategy of overall layout and major breakthroughs should be carried.