中文摘要：

基于扎根理论和内容分析相结合的研究方法，以“爽爽贵阳”旅游城市形象为例，探讨了游客对“爽爽贵阳”形象感知形成机制。研究发现：游客对于“爽爽贵阳”形象感知并非只是因夏季凉爽天气而形成的。游客感知是集旅游六要素于一体的系统工程，不仅是夏季环境气候宜人的“爽”，而且是城市生态文明的“爽”。关于游客对“爽爽贵阳”形象感知所反映的城市交通、公共设施、市民文明、食品卫生方面“不爽”问题，提出从加强市容秩序督查考核力度、加强城市快速轨道交通建设、启动市民文明素质提升行动、多渠道加强招商引资投入旅游基础设施建设、加强旅游业法律法规实施力度、推动“爽爽贵阳”特色旅游商品的系统开发几个方面，完善生态型贵阳旅游目的地形象。

英文摘要：

Based on the two study methods of grounded theory and content analysis, taking Guiyang Shuang image as an example, the research discussed the in-depth thinking of tourists＇ perception formation mechanism in Shuang Guiyang tourism destination image. The research found that tourists＇ perception on Shuang Guiyang tourism city image is a systematic engineering, which is a set of six elements of tourism. It is not only the cool of summer climate, but also the cool of ecological urban environment. According to the problems of urban traffic, public facilities, civilized people, food hygiene are reflected by tourists on ＂Guiyang Shuang＂ image perception, we put forward that from following aspects to solve these problems： Strengthening the city order supervision and assessment efforts, strengthening urban rapid rail transit construction, starting civil diathesis action of city people, multi-channel investment to strengthen the tourism infrastructure, enhancing the implement of tourism laws and regulations, promoting ＂Guiyang Shuang＂ tourism products system to improve the tourism destination image of ecological Guiyang.