中文摘要：

随着国产电影票房的高歌猛进,中国电影存在的问题也日益凸显。重产业轻文化、重技术轻艺术的价值取向正在侵蚀着中国电影的文化生态。在消费主义的影响下,中国电影深陷票房与口碑、全球与地方、技术与艺术的逻辑悖论之中。如何转变观念,走出票房的狂欢,以电影作为文化的审美理想,来制衡消费理性和商品逻辑导引的拜金主义、娱乐主义和民族虚无主义,回归文化伦理的人文大道,成了中国电影不容回避的时代课题。当前电影的全球化表征着人类历史的新纪元,产业与文化、全球与本土、技术与艺术应该构成新的互文关系。

英文摘要：

With the rapid advances in box office returns, some problems about the Chinese cinema are also growing. The value ori- entation of paying more attention to commerce, technology rather than culture and art is destroying the cultural ecology of Chinese cine- ma. Under the influence of consumerism ideology, Chinese cinema has lost in the logic paradoxes of commercial return and public praise, the globalization and the localization, modernization and tradition. In order to balance commercialism, entertainment doctrine and national nihilism caused by commodity logic and consumption reason, it＇ s extremely important and necessary for Chinese film to change ideas and step off being pleased with the box office returns and back to the cultural ethics through the aesthetic ideal and elite consciousness of treating films as a culture. The current globalization of cinema presents a new era in the history of mankind. Business and culture, world and nationality, technology and art should constitute new intertextual relationship.