本文首先梳理分析了网络结构计量的相关学科理论:图论、复杂网络、社会网络、信息计量,认为图论等相关数学知识是研究网络结构计量的基础。然后,将不同学科的研究还原到最原始的图,按照“点→边→子图→图”的分析思路建立了包含个体级、局部级、全局级三层指标的网络结构计量框架,进而结合互联网知识传播的特点构建了互联网知识传播网络结构计量指标体系。最后,借助于UCINET社会网络分析软件,针对小木虫论坛数据进行了互联网知识传播网络结构计量实证分析,提炼总结了现实互联网知识传播可能表现出的一些规律、现象以及存在的相关问题。
Abstract Firstly, this article discusses the related research such as graph theory, complex network, social network, informatics about network structure metrics, and holds that graph theory is the fundamental theory of network structure metrics. Secondly, a network structure metrics framework which contains individual level indexes, local level indexes, and global level indexes, is constructed from the aspect of " vertex→edge→subgraph→graph", and the network structure metrics index system of Web knowledge dissemination is proposed according to the characteristics of Web knowledge dissemination. Finally, the corresponding positive analysis is carried out based on the data from the website of ' emuch' by using the software of UCINET, which reveals some rules, phenomena and problems of the real Web knowledge dissemination network .