中文摘要：

国内学者对旅游危机和灾害事件的研究大多局限于影响与对策上。本文采用国外学者的PRI（防备—响应—影响）模式,以四川地震为例,调查并研究了政府部门、旅游者和旅游企业的响应行为。结果表明,政府部门响应表现在财政预算、政策倾斜、组织机构、舆论导向、主打产品结构和景区门票价格调整等方面;“地震破坏”、“抗震救灾”、“恢复重建”等在震后成为构成游客对四川省旅游业印象的重要元素;旅游饭店把开拓新市场作为应对灾难最重要的措施,而旅行社则倾向于打折促销和开发新产品旅游饭店对于地震灾害包含的机遇比旅行社更加乐观。

英文摘要：

Studies on tourism crises and disastrous events are mosdy limited to the impact and by Chinese scholars. The paper, by applying PRT modal used by overseas scholars and taking earthquake in Sichuan as an example, investigates and studies the responsive behaviors of government departments, tourists anti tourism enterprises. The response on the part of the government is mainly manifested in financial budget, policy preferenees, organizations, the guidance of public opinion and the adjustment of major product structure and admission fees of scenic areas. ＂Earthquake damage＂, ＂earthquake relief＂ and ＂restoration and reconstruction＂ have become important elements that form the impression of the tourists on the tourism industry of Siehuan Province. New market is being expanded by hotels as an importans measure to deal with disasters, whereas travel agents tend to prefer discount promotion and develop new products. HoteLs are more optimistic about opportunities after earthquake disasters than travel services.