中文摘要：

根据运输的“范围经济性”原理，阐述了集装箱航运服务组合拍卖的适用性，围绕价值因素和价值评价因素，分析了集装箱航运服务组合拍卖的比较优势，结合集装箱航运服务的特点，以拍卖者效用最大化和投标者总估值最大化平衡为目标，设计出了组合拍卖的机制和运作程序；针对组合拍卖中的竟胜标问题，建立了集装箱航运服务组合拍卖的一般优化模型，并通过引入集装箱航运服务质量属性参数和运量限制等约束条件，对其进行了改进。从而为实现集装箱航运服务在线拍卖提供理论支持和计算平台。

英文摘要：

In view of the principle of ＂economies of scope＂ in transportation, the suitability of combinatorial auction of container shipping service is clarified in the paper. In accordance with the factors of value and assessment, the comparison advantages of combinatorial auction of container shipping service have been analyzed. With regard to the character/sties of shipping service, the mechanism and operation procedure of combinatorial auction has been designed in order to balance the maximization of seller＇ s utility and bidder＇ s total estimated value. For the winner determination problem in combinatorial auction of container shipping service, a general optimization model is set up and modified by introducing quality attribute parameters of container shipping service and constraints of shipping volume etc. Then, a theoretic support and algebraic platform may be provided for the realization of on-line container shipping service auction.