文章应用德尔菲法,构建了一套区域旅游国际化发展竞争力评价指标体系,并运用此指标体系对皖南国际旅游文化示范区做了实证研究,研究结果表明,皖南示范区旅游国际化虽然发展潜力比较大,但现实竞争力不强,突出表现为区内旅游资源赋存、生态环境在国内堪称一流,但是旅游产业竞争力不强、旅游国际营销能力弱、经济开放度不足且发展水平较低、国际旅游人才匮乏。因此,皖南示范区应准确把握国际化发展的优势与劣势,制定富有针对性和可行性的发展战略与策略。
This paper builds up an index system of measuring the competitiveness of tourism internationalization, uses the AHP method to determine the index weight, and finally makes a preliminary empirical study on Southern Anhui. The result shows that this region has large potential competitiveness of tourism internationalization, but the real competitiveness is relatively weak. Furthermore, this region has excellent tourism resources and ecological environment, but its tourism industry competitiveness and tourism international marketing are not well developed. Besides, its low economic development level and shortage of international tourism talents are also its disadvantages. Therefore, this region should be aware of its advantages and disadvantages in international development and formulate targeted and feasible development strategies.