中文摘要：

随着我国人民生活水平的提高和带薪休假制度的实施，人们对于度假旅游产品的需求日益增多，大力发展度假旅游成为传统观光型目的地转型发展的必然选择。此文通过市场问卷调查与实地考察，发现黄山市旅游业正处于由观光旅游目的地向度假旅游目的地发展的关键阶段，度假旅游产品的开发和推广将决定黄山市旅游业未来的竞争实力与发展命运。此文分析黄山市度假旅游产品开发现状与制约因素，针对度假旅游产品开发和推广的不足给出一系列优化对策。

英文摘要：

With the growth in living standard and paid holiday, people need more and more vacation tour product, so it is an inevitable choice to transfer from traditional sightseeing tour to vacation tour. The market questionnaires and field investigation show Huangshan city tourist industry is in the key stage to develop from sightseeing tour to vacation tour, and vacation tour product development and promotion will decide the competitiveness and potential development of the future of Huangshan tourist industry. The paper analyzes the developing situation and restraining factors of Huangshan vacation tour product, and presents a serial of opimizing strategy.