中文摘要：

通过对高科技企业366名研发人员的实地调查,从主观规范的视角探讨物质奖励和集体主义文化对员工知识共享意愿的作用机制.研究结果表明：集体主义文化对研发人员知识共享意愿的产生具有积极影响,主观规范在其过程中发挥完全中介作用;与预期假设不同,物质奖励对知识共享意愿并无显著影响.

英文摘要：

This paper conducts a survey of 366 R＆D personnel in high-tech enterprises and explores the mechanism how ma- terial rewards and collectivist culture affect their intention to share knowledge from the perspective of the subjective norm. The results show that the collectivist culture has a positive impact on knowledge sharing in which subjective norm plays a fully mediating role. Contrary to expectations, the impact of material rewards on knowledge sharing intention is insignificant.