中文摘要：

产业声誉是近年来我国许多行业面临的现实热点问题,其无形性、公共性的特征导致＂产业声誉出现公地悲剧,难以得到维护＂,但是传统的＂有形公地＂的解决方案（产权私有化、政府管制）难以有效解决产业声誉悲剧。作为一种可行的解决方案,产业自治受到了理论界和实践界的关注,但在产业声誉自治中存在＂社会合作困境＂,其制约了自治作用的发挥。文章在对社会合作困境分析的基础上,提出了三种解决思路：经济性激励解决方案、选择性激励解决方案、非经济性激励解决方案。并对每种方案的作用机理进行了详细的阐述,以期促进该领域的理论发展,并推进现实产业声誉的治理。

英文摘要：

In recent years,industry reputation is a hot topic in many fields. Its intangibility and public nature cause the tragedy of the industry reputation,but the traditional solutions of tangible commons＇ tragedy（ privatization,the government regulation）cannot effectively solve industry reputation dilemma. As a feasible solution,the industry reputation self-regulation for the protection of the common or mutual interests has received attention in theory and practice,but there exits social cooperation dilemma,which restricts the application of the solutions. In this paper,three solutions are put forward： economy inspiration solution,selective inspiration solution,and non-economy inspiration solution,based on the social cooperation dilemma analysis and modeling. Meanwhile,the mechanism of each solution is explained and analyzed. This paper is expected to promote the development of the theory in this field,and facilitate the solution of the industry reputation dilemma.