引入全域旅游的全新理念,基于永定县域旅游发展的实际状况,对永定县发展全域旅游的必要性和现实基础进行分析,提出永定县全域旅游发展的全新内涵,并从全域旅游的管理机制、产品体系、市场营销和服务等4个方面阐述永定县全域旅游建设发展思路,以期为永定县乃至其它县域旅游的创新发展提供新的理念指导和研究视角。
According to the new concept of comprehensive tourism,and based on the current status of tourism development in Yongding County of Fujian Province,the necessity and practical conditions are analyzed and a new connotation of comprehensive tourism development in Yongding County is derived,meanwhile the management system,products system,marketing and service are proposed to offer the references for the county tourism innovation and development.