仿生思维是以自然界中的有机体或系统环境为研究对象,模拟其结构机理或系统功能的一种思维方式。通过对仿生原理和客观案例的分析,阐释了仿生思维与旅游创意策划之间的关系,揭示出旅游创意策划思维由最初的形式模仿逐渐向结构机理和系统功能的综合性模拟发展,指出旅游策划应用仿生思维的路径,对旅游创意策划的引导思维研究具有一定的借鉴和指导意义。
The thought of bionic was focused on the function of organism and imitated it in order to get on well with the nature. This paper ana- lyzed the principle of Bionic and revealed the relationship between bionic thought and tourism planning. Meanwhile, it furnished some way to accom- plish originality in tourism planning.