中文摘要：

在互联网时代,平台经济已成为主流商业模式,并呈现蓬勃发展态势。平台由平台企业、互补品提供者以及用户共同遵守的规则组成,企业成长为平台型企业依靠企业不断开拓核心产品或服务,从而完成平台参与者的原始积累;平台型企业演化为平台生态系统依赖平台型企业的成长、派生、衍化以及网络外部性的不断增强。企业成长为平台型企业再演化为平台生态系统,不仅仅是企业规模的扩大和组织结构的复杂化,更重要的是经营理念由单赢到多赢再到共赢的转化。

英文摘要：

In the mobile internet era,the platform economy is the main business model,and presents vigorous development trend.Platform is made up of platform enterprise,complementary products and rules abided by users.In order to complete the original user accumulation,the core products or services is the key for enterprise grow up into platform-based enterprise.However,platform-based enterprise become platform ecosystem rely on the growth,derived and evolution of the platform-based enterprise and the strength of network externalities.Enterprise grow up into platform-based enterprise,then become platform ecosystem not only the expand of enterprise scale and complex organization structure,but also the operation philosophy changed from single win to win-win to multi-win.