平台生态系统是一种以平台为核心的企业间组织形式,涉及平台所有者、需求方以及供给方三个主体。平台分为三类,即需求侧主导的社区型平台,供给侧主导的创新型平台,供需匹配主导的交易型平台。相比其他组织形式,平台生态系统的价值共创具有如下特点:需求方在价值共创中扮演了重要的角色;价值共创具有更大范围与更深程度的合作;互补性是平台生态系统价值共创的基础;平台生态系统的价值共创依赖架构设计与平台治理的协调。
Platform ecosystem is a kind of organization among enterprises based on the platform, involving the platform owner, the demand side and the supply side. The platform can be divided into three categories, which are community platforms leaded by the demand side, innovative platforms leaded by the supply side, and trading plat- forms leaded by the match of supply and demand sides. Compared with other forms of organization, the value co-cre- ation in platform ecosystem has the following characteristics:firstly, the demand side plays an important role in the value co-creation ; secondly, the value co-creation is a broader and deeper cooperation; thirdly, the complementarity is the basis of the value co-create in platform ecosystem ; fourthly, the value co-creation depends on the coordination between architecture design and platform governance.