构建了企业营销力与企业成长的理论模型,提出了企业营销力的系列相关假设,然后通过调查问卷的方式收集相关数据,并运用统计分析方法,进行回归分析和方差分析,统计分析结果验证了提出的假设,证明了企业营销力是推动企业成长的重要力量。
The relationship mode between enterprise sustainable marketing competence and business sustainable growth is build, and given many assumptions. Then, the results of the variance analysis and the regression analysis identify that a substantial positive of enterprise sustainable marketing competence on business sustainable growth.