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中文摘要：
《欧盟新玩具安全指令》涉及多个领域，标准要求较高，对我国玩具企业产生了巨大的冲击。毛绒玩具生产企业必须深刻认识市场优胜劣汰的规律，只有在规模、管理、人才、技术与研发、市场开拓、品牌打造等方面积极寻求对策，主动转型，转变产品结构，才能化挑战为机遇，提高整体竞争力。
英文摘要：
A number of areas are involved in New EU Toy Safety Directive which demandes higher standards and has had a huge impact on our toys enterprises. Plush toys enterprises must profoundly realized that the survival of the fittest is the market discipline. Only the positive search for the countermeasures on the scale, management, talent, technology and development, market development, brand building, active transformation and product structure transition can convert these challenges into opportunities and enhance the overall competitiveness.
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