中文摘要：

针对企业信息化环境下,产品开发过程中因成员在不完全信息条件下的行为不确定性所导致产品开发协同性差、产品开发流程协同效率低和产品开发周期长等问题,通过有限理性条件下产品开发成员博弈格局和动态行为的进化博弈分析,得出成员在信息不对称情况下不一定能够选择到最优策略的分析结论.基于此提出在产品开发成员协同的空间构建主动式信息交互流程管理机制,以使产品协同开发成员间能够良好地沟通并相互信任,从而保证博弈成员进化到协同的长期稳定策略.最后,将主动式信息交互流程管理机制运用于GH公司产品协同开发流程再造的实际案例中验证其可行性.

英文摘要：

The slight cooperativity and low efficiency of business process collaborative in product development coupled with the long cycle in product development could be caused by the behavior uncertainty of product development team members that due to incomplete information conditions in enterprise information environment.To solve the above problem,the dynamic behavior and game layout of product development members are analyzed through evolutionary game theory in this thesis.The analysis result shows that,under information asymmetric circumstances,optimal strategy is not necessarily selected.Based on the pre-conclusion,it is proposed that the mechanism of initiative information interaction mode should be constructed in the collaborative space to encourage the members of product collaborative development team to better communication and mutual trust.Thus,the long-term stability strategy that game player evolute to collaborative would be guaranteed.Finally,the mechanism of initiative mode information interaction has been used in business process reengineering of product collaborative development in GH Company.The feasibility is validated by the effect of implementation.