中文摘要：

利用山东省参与订单农业的286户果农调查数据,分析了订单交易成本和关系信任等因素对农户履约行为的影响。研究发现：向企业实际交付的果品数量占其总销售量比重不足半数的农户占样本总数的46.1%,履约行为很不乐观。在订单安排因素中,交易地点远近、交易结算方式对农户履约行为有显著影响,即在交易地点较远或交易延期结算的情况下,农户履约积极性将会不足;交易中的关系信任对农户履约行为也有显著影响,对龙头企业信任水平越高,农户履约激励就越高;此外,户主文化程度、距公路距离和合同溢价程度等因素也在不同程度上影响农户履约行为。

英文摘要：

Based on survey data from 286 apple growers＇ participating in contract farming in Shandong province,this paper analyzes the impact of transaction costs and trusting relationship on farmer＇s compliance behavior.The result shows that actual delivery of fruits to companies is less than half, such proportion of the farmers is only 46.1% , which suggests that non-compliance is more prominent. The transaction distance and transaction settlement method have obvious impact on farmer＇s compliance behavior, that is, under the conditions of distant transaction location and delayed transaction settlement, farmers have no interest in compliance,while trusting relationship in the transaction has significant impact on farmers＇ compliance. With the higher trust in the leading enterprises, the farmers will have more positive attitudes towards compliance. In addition, education level of head of household, distance from the road and price premium in the contract will,to some degree,influence farmers＇ compliance.