中文摘要：

顾客社会化指以帮助顾客学习相关消费知识、技能、角色规范等为目的的企业一顾客社会互动活动。在保险业实施顾客社会化策略有助于增强增加保险深度和密度。保险业顾客社会化策略包括任务社会化、群体社会化和组织社会化三种类型，它们分别关注于不同的社会化目标和内容。顾客社会化策略的实施受到来自顾客、服务员工和组织三方面的影响。

英文摘要：

Customer socialization is customerfirm interaction which aims at helping customers study consumption related knowledge, skills, and role norms. Applying customer socialization strategies to insurance industry contributes to the enhancement of insurance penetration and density. Customer socialization strategies include three types, i. e. , task socialization, group socialization and organizational socialization ,which focus on different goals and contents re spectively. The implementation of customer socialization strategies is influenced by customers, service employees and organizations.