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中文摘要：
文章从顾客层面出发，探讨了顾客授权对消费者创造力的影响，同时加深了对顾客参与构念的理解。通过两个实验，利用不同情景和处理方法，对文中所提假设进行了验证。认为顾客参与创新过程中，相对高的顾客授权会提升产品新奇性，削弱产品功能性。同时，内在快乐和经济奖励会调节以上作用。
英文摘要：
This article focuses on the influence of customer empowerment on consumer creativity from the customer＇s perspective. It deepens our understanding of customer participation constructs. Based on two experiments and different situations, the assumptions mentioned in the text were verified. In customer participating innovation process, relatively high empowered customers will enhance product novelty and weaken product functionality. Meanwhile, the inner happiness and economic incentives will regulate these effects.
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